Greentube, a leader in gaming technology, has successfully launched the second phase of its integration with Loterie Nationale Luxembourg through its versatile Greentube Plurius™ platform. This expansion brings popular sports betting content to the online realm, mirroring the offerings already available at retail locations and providing players with a consistent experience across channels.
This milestone follows last year’s initial rollout, which introduced land-based VLT and sports betting terminals, enhancing player flexibility in accessing their preferred products. The full implementation of Greentube Plurius™, scheduled for next year, promises to deliver comprehensive product insights tailored to the lottery’s growing customer base.
Greentube secured this partnership after winning a highly competitive tender against industry giants, underlining its capability to meet the sophisticated needs of state-owned lotteries.
The online launch marks a significant step in Loterie Nationale Luxembourg’s digital transformation, leveraging Greentube Plurius™ to seamlessly integrate land-based, online, and mobile virtual lottery terminal operations.
The Greentube Plurius™ solution offers a range of advanced features, including:
- Connecting land-based terminals to a centralized online game server
- Facilitating safe and quick deposits
- Enabling cross-channel promotions
- Providing comprehensive player tracking
This partnership reinforces Greentube’s commitment to delivering top-tier technology solutions in regulated markets worldwide. The company already collaborates with several national lottery operators across Europe, including those in Austria, Greece, and Norway. Greentube’s credentials are further bolstered by its status as a European Lotteries associate member and its World Lottery Association SCS (Security Standard) certification.
Currently, Greentube Plurius™ supports nearly 60 games available both in land-based VLTs and online platforms. The collaboration with Loterie Nationale Luxembourg will see this portfolio expand, with plans to introduce one new title each week.
Georg Gubo, COO at Greentube, said: “Our Greentube Plurius™ technology is designed to create a unified and engaging experience for players across all platforms. We are excited to see it in action on Loterisport.lu alongside Loterie Nationale Luxembourg and look forward to the full 360 integration later this year.”
“Our 360-degree solution is versatile and adaptable to various markets, jurisdictions and customer needs, providing operators with real-time monitoring and accounting tools, game statistics and product usage insights.”
Léon Losch, CEO at Loterie Nationale Luxembourg, added: “The launch and continued development of Loteriesport.lu is a pivotal moment for us and we are thrilled to be working alongside Greentube in delivering this evolving digital solution.”
“Greentube has a strong reputation as a reliable and experienced technology provider with a proven track record in lottery integrations, so we are confident that this partnership will support our customer base and operator partners’ evolving needs.”
Dave Sawyer has nearly 25 years experience working within the iGaming Industry. Initially starting out with Ladbrokes based in the British Overseas Territory of Gibraltar in 2000, after 5 years with the tier one operator in his role of IT Services Manager, Dave left to setup his own casino affiliate site.
During the years Dave has spoken at several industry events, including the Casino Affiliate Convention held in Amsterdam in 2006, where Dave appeared on the forum panel. Other events Dave has been a speaker at include the iGB London Affiliate Conference.
More recently Dave has written for Casinomeister.com and has been a moderator on the popular Casinomeister Forum since 2010, where he posts under the user handle Webzcas.