Incentive Games, leading B2B gamification provider, today announced that they are increasing their strategic investment in HotTakes, a North American Free-to-Play affiliate app.
HotTakes has taken Ontario by storm and is poised to revolutionise B2C customer acquisition with its innovative format. Players can win valuable prizes with no betting or deposits involved. Through gamification and simplification, HotTakes has built a ‘free trial’ environment where newcomers can experience the thrill of sports betting without the financial risk.
Since its inception in 2022, HotTakes has secured partnerships with some of the biggest operators in North America, including bet365, PointsBet, BetMGM and Caesars. Incentive Games recognises HotTakes as the future of B2C engagement, and the company is set to expand into the broader US market throughout 2024.
John Gordon, CEO of Incentive Games, has been a key advisor to the HotTakes team, providing valuable insights on product development and business direction.
John said: “This is one of our most important strategic investments to date. I believe HotTakes has what it takes to crack the code on a longstanding problem in the US market: acquiring online betting customers at a cost that is lower than their customer lifetime value.”
“When I first met the founders, some of them were still in university – as a Scot, I refuse to call it college – and they were already profitable.”
“The team is full of bright young minds who are making waves in the industry. I see them as some of my many (acknowledged) children and supporting the company throughout their success is incredibly rewarding!”
Tyler Amirault, CEO of HotTakes, said: “The synergy between HotTakes and Incentive Games is truly exceptional. As we strive to become North America’s ultimate B2C free-to-play platform, partnering with the industry’s leading B2B provider is a game-changer.”
“John and Incentive Games’ expertise in balancing engagement with simplicity and intuitiveness will be instrumental as we expand across the US market. Together, we’re transforming customer acquisition from an ad-heavy approach to an educational and rewarding journey for sports fans.”
Dave Sawyer has nearly 25 years experience working within the iGaming Industry. Initially starting out with Ladbrokes based in the British Overseas Territory of Gibraltar in 2000, after 5 years with the tier one operator in his role of IT Services Manager, Dave left to setup his own casino affiliate site.
During the years Dave has spoken at several industry events, including the Casino Affiliate Convention held in Amsterdam in 2006, where Dave appeared on the forum panel. Other events Dave has been a speaker at include the iGB London Affiliate Conference.
More recently Dave has written for Casinomeister.com and has been a moderator on the popular Casinomeister Forum since 2010, where he posts under the user handle Webzcas.