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Who let the 'Snoop' Dog Out?!

Who let the 'Snoop' Dog Out?!

by Dave Sawyer
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Swedish game development company Gaming Corps has inked a significant deal to create an exclusive slot game in partnership with legendary rapper Snoop Dogg. The game, titled "Snoop's High Rollers," will be launched exclusively on Roobet, the online casino where Snoop Dogg serves as a brand ambassador.

Snoop Dogg, a household name, first rose to prominence in the music industry with his appearance on Dr Dre's 1992 album, The Chronic. Since then, he has sold over 50 million albums globally and has made numerous appearances in films and television shows, solidifying his status as one of the most iconic artists of all time.

"Snoop's High Rollers" offers players the opportunity to immerse themselves in the life of a music legend. The game's soundtrack draws inspiration from Snoop's early and later works, and the rapper himself has narrated portions of the game to enhance its authenticity.

In addition to lending his voice, Snoop has actively participated in the game's development, personally selecting mechanics and bonus features to leave his unique imprint on the final product. Roobet has also contributed to the game's creation, resulting in an unparalleled online slot that is poised to become a chart-topper among its player base.

"Snoop's High Rollers" will make its exclusive debut on Roobet, the crypto casino and sportsbook that has taken the market by storm since its inception in 2019. The casino's team has devised a comprehensive marketing strategy to promote the game, with the intention of leveraging it to drive substantial new customer acquisition.

Juha Kauppinen, Gaming Corps CEO, said:

It is with much pride that we at Gaming Corps have had the chance to develop a game in close collaboration with Snoop Dogg and Roobet, where we have combined our unique gaming perspective with Snoop Dogg's unparalleled style and charisma. 

Our vision is to offer players an experience where music, culture and gaming merge into something extraordinary. Our close collaboration with Roobet has enabled us to do the impossible, namely world-class marketing, game release is planned for 20 of April. We’re thrilled, and discussions are already underway about several game concepts!

Anthony Brennan, Head of Partnerships at Roobet, added:

Roobet loves pushing the envelope and never flinches at an opportunity to bring iGaming and pop culture together. Snoop loves his game, we love the game, and we’ve been delighted at the experience of building something that feels fresh in an industry full of remixes. 

We can’t say enough nice things about the Gaming Corps team, and we’re excited to hear what the gaming community has to say!

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About the author

Dave Sawyer

Dave Sawyer

With nearly a quarter of a century working within the iGaming space, Dave started out his iGaming journey in 2000 with Ladbrokes based in Gibraltar. Five year later in 2005 he left Ladbrokes to become a  full-time casino affiliate webmaster, a position he held until 2019.

Prior to the start of Online Casino HQ in the first quarter of 2024, Dave has written for Casinomeister and Casino Gazette. 

Dave has been a speaker at industry events like the 2006 Casino Affiliate Convention and AffiliateFest 2017, and has been a moderator on the Casinomeister Forum since 2011, joining its editorial team full-time in 2019. 

With a passion for online slots, Dave offers a unique perspective, having worked as an operator, player, and affiliate.

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