888AFRICA has announced a partnership with the acquisition and retention specialist Incentive Games to develop its innovative new suite of ‘Velocity’ crash games – Velocity Classic, Velocity Turbo and Velocity Free. The three games are set to launch in Q2 2024 in five countries.
The suite of bespoke games is tailored with precision by expert developers at Incentive Games to ensure seamless integration and to enhance player engagement – providing an exciting opportunity for new interactive content across 888AFRICA’s platform.
Once live, the Incentive Labs team – a collective of R&D, data and AI specialists who are passionate about turning data into unique solutions – will work behind the scenes to analyse user touchpoints and further tailor the games using smart segmentation and AI-rewards.
John Gordon, CEO and co-founder of Incentive Games, said of the partnership: “I’m delighted to join forces with Christopher Coyne and his team again. 888AFRICA is one of the fastest-growing brands in the region, and we’re honoured to help fuel their expansion.”
“Their new crash games are different to everything else in the market and are shifting the gears of innovation!”
Christopher Coyne, co-founder and CEO of 888AFRICA, said: “At 888AFRICA, we’re on a mission to bring high-quality, entertaining and unique betting and gaming experiences to players across Africa. These exciting and dynamic games will help us do exactly that, while differentiating our portfolio of titles.”
“We look forward to working with John and the team to integrate Velocity onto our platform and introduce players to these exciting titles in the months ahead.”
Dave Sawyer has nearly 25 years experience working within the iGaming Industry. Initially starting out with Ladbrokes based in the British Overseas Territory of Gibraltar in 2000, after 5 years with the tier one operator in his role of IT Services Manager, Dave left to setup his own casino affiliate site.
During the years Dave has spoken at several industry events, including the Casino Affiliate Convention held in Amsterdam in 2006, where Dave appeared on the forum panel. Other events Dave has been a speaker at include the iGB London Affiliate Conference.
More recently Dave has written for Casinomeister.com and has been a moderator on the popular Casinomeister Forum since 2010, where he posts under the user handle Webzcas.