888Africa Announces Partnership with Incentive Games

888AFRICA has announced a partnership with the acquisition and retention specialist Incentive Games to develop its innovative new suite of ‘Velocity’ crash games – Velocity Classic, Velocity Turbo and Velocity Free. The three games are set to launch in Q2 2024 in five countries.

The suite of bespoke games is tailored with precision by expert developers at Incentive Games to ensure seamless integration and to enhance player engagement – providing an exciting opportunity for new interactive content across 888AFRICA’s platform. 

Once live, the Incentive Labs team – a collective of R&D, data and AI specialists who are passionate about turning data into unique solutions – will work behind the scenes to analyse user touchpoints and further tailor the games using smart segmentation and AI-rewards.
John Gordon, CEO and co-founder of Incentive Games, said of the partnership: “I’m delighted to join forces with Christopher Coyne and his team again. 888AFRICA is one of the fastest-growing brands in the region, and we’re honoured to help fuel their expansion.”

“Their new crash games are different to everything else in the market and are shifting the gears of innovation!”

Christopher Coyne, co-founder and CEO of 888AFRICA, said: “At 888AFRICA, we’re on a mission to bring high-quality, entertaining and unique betting and gaming experiences to players across Africa. These exciting and dynamic games will help us do exactly that, while differentiating our portfolio of titles.” 

“We look forward to working with John and the team to integrate Velocity onto our platform and introduce players to these exciting titles in the months ahead.”