It seems that as each month passes there is another merger or acquisition taking place in iGaming world. Only at the beginning of June this year, we had the news that one of the last remaining standalone ‘affiliate’ sites, the leading player advocate Casinomeister was to be acquired by the power affiliate Gentoo Media.
Now this morning comes the news that the fast growing Dutch casino game developer Stakelogic, has agreed to be acquired by the Japanese giant SEGA SAMMY.
In a Press Release, it confirms that the acquisition will be valued at €130M and an earnout payment subject to certain performance measures being met.
The transaction combines Stakelogic’s catalogue of highly popular online slot games, live casino studio capabilities, fast-growing hybrid game offering, and in-house game development factory with Sega Sammy’s global distribution platform.
Stakelogic CEO Stephan van den Oetelaar will continue his leadership role after the acquisition.
Stephan van den Oetelaar, CEO of Stakelogic commented: “Sega Sammy and Stakelogic share the same passion for online entertainment, innovation and technology.”
“Together with Sega Sammy, Stakelogic will be able to grow its international operations much faster. The regulated iGaming market will double in size in the upcoming years.”
“As part of Sega Sammy, we will have the execution power to become one of the leading players in the iGaming B2B industry.”
Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY stated: “SEGA SAMMY Group aims to establish a presence as a creative B2B solution provider based on innovative technology, especially in the North American online gaming market.”
“I am very pleased to announce our alliance with Stakelogic, an innovative and leading content provider in the Dutch gaming market, as a crucial part of executing this strategy.”
“We are confident that Stakelogic’s ability to rapidly develop and provide unique, high-quality gaming content will make a significant contribution to the implementation of our strategy and create excellent synergies through combining with the strengths of our group.”
Approvals and Timing
The sale is subject to the receipt of regulatory approvals in relevant jurisdictions, and the satisfaction of other customary conditions. It is expected to close by the second quarter of the calendar year 2025.
Dave Sawyer has nearly 25 years experience working within the iGaming Industry. Initially starting out with Ladbrokes based in the British Overseas Territory of Gibraltar in 2000, after 5 years with the tier one operator in his role of IT Services Manager, Dave left to setup his own casino affiliate site.
During the years Dave has spoken at several industry events, including the Casino Affiliate Convention held in Amsterdam in 2006, where Dave appeared on the forum panel. Other events Dave has been a speaker at include the iGB London Affiliate Conference.
More recently Dave has written for Casinomeister.com and has been a moderator on the popular Casinomeister Forum since 2010, where he posts under the user handle Webzcas.